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Monday, November 28, 2011

Editorial | Licia Florio SS12












Licia Florio is an Italian designer who creates ultra wearable clothes for women and her S/S 212 collection is no different. The clothes speak volumes of quality in the shape and cut, and her attention to details in the stitching and colours palette make this collection an essential for Spring.

Licia continues to explains:
Through choices of colour and material the Licia Florio S/S 2012 Collection shows a woman who is not seduced by style dictates, but takes her own road. A season inspired by seawolves, by independent personalities, travel and sailing. Light but concrete fabrics design the silhouette of a woman who really lives the city, free to express her personality. Colours of the earth, beige or bordeaux, build a harmony in combination with materials such as parachute cotton or organza. Round collars, small cuts that just show the skin, light transparencies and forms that envelop, these are the materialisation of clean and essential garments without edges. Each piece takes the name of a knot, which ties in with the fabrics and becomes the symbolic detail of this collection, Seawolf.
Licia's choice of fabric is genius as there is clearly structure in each look but we can still see movement which is great for those spring breezes. The colour palette chosen is highly reflective of that seen in nature during the spring time. I adore the bottom left dress with the blue detachable collar, there is so much scope for dressing up a very understated dress!

(Photos: liciaflorio, liciaflorio lookbook)

44 comments :

  1. LidiyaNovember 29, 2011 at 6:46 PM

    I adore everything in the collection, very simplistic, minimalist and practical, the white dress with the blue collar is just divine <3
    http://cupcakesandtreacle.blogspot.com/

    ReplyDelete
  2. JessiNovember 29, 2011 at 7:14 PM

    I love the lines and textures in this collection. I love how they paired the bright lips with these simple chic clothes. Loving that backless dress!

    And I'm following you on bloglovin :)

    ReplyDelete
  3. Crazy for fashionNovember 29, 2011 at 7:26 PM

    I love this collection. Great designer. I love the blue collar dress. Have a lvely week. <3<3

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  4. AnonymousNovember 29, 2011 at 8:05 PM

    i love the Turle Knot dress!

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  5. nooneNovember 29, 2011 at 8:41 PM

    the back of that navy dress is really cool! love this feature!

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  6. LVNovember 29, 2011 at 8:56 PM

    I love the blue and neutrals! such great looks and the back of that blue dress...WOW! I was not expecting the back of that dress to make such a statement. Love it!

    http://foodfashionandflow.blogspot.com/

    ReplyDelete
  7. UnknownNovember 29, 2011 at 9:11 PM

    I love everything in the collection, it's so beautiful and clean. Kiss

    ReplyDelete
  8. The Chic SheetNovember 29, 2011 at 9:20 PM

    I adore the simplicity of this collection :) I will take every piece please!

    XX,
    Miranda

    thechicsheet.net

    Ps- I am now following you via Bloglovin ;)

    ReplyDelete
  9. KateNovember 30, 2011 at 12:21 AM

    you have a wonderful blog! all very nice)
    http://kate-fashionschtick-kate.blogspot.com/

    ReplyDelete
  10. Ellen H.November 30, 2011 at 2:14 AM

    This designer's looks are so ethereal and delicate -- I especially love the Turtle Knot denim dress!

    xx,
    Ellen
    http://www.mintgreensubmarine.com/

    ReplyDelete
  11. AnonymousNovember 30, 2011 at 5:29 AM

    So very cute! ANd soooooo very Spring! Really refreshing to see these styles because most around here are heavy on the ornaments of graphics. That cute print on the yellow shirt is absolutely adorable! Great fabric choices and cutes. Thanks for introducing us to him ^_^

    Eeli xx

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  12. NikkiNovember 30, 2011 at 6:08 AM

    Wow what lovely looks!! Thank you so much for your comment, of course I would love it if we followed each other! Your blog is gorgeous! I'm following you now:) Xx

    ReplyDelete
  13. monicaNovember 30, 2011 at 7:22 AM

    such an amazing collection - thank you for sharing

    so simple yet so chic

    ReplyDelete
  14. Rachel - Notes from my closetNovember 30, 2011 at 9:32 AM

    Beautiful lines to the clothes :) Love this collection

    Love, Vanilla

    ReplyDelete
  15. ClioNovember 30, 2011 at 10:40 AM

    waaaw, i love those silhouettes! that jeans dress is amazing

    ReplyDelete
  16. UnknownNovember 30, 2011 at 12:35 PM

    wow, lovely blog! amazing
    thanks about your comment
    im now following you by blogloving
    kisses
    thechicmode.blogspot.com

    ReplyDelete
  17. The Blonde DuckNovember 30, 2011 at 12:37 PM

    It looks so comfy!

    ReplyDelete
  18. Closet FashionistaNovember 30, 2011 at 12:43 PM

    Ooh what lovely pieces! :D
    http://www.closet-fashionista.com/

    ReplyDelete
  19. lnNovember 30, 2011 at 1:35 PM

    I am loving the simplicity of this and the color block as well ♥ Most of all, the Turle Knot, it's just very unexpected which is what to love about them. Hope you check out me and my boyfriend's blog about fashionable couples around the globe, real couples we communicate with. :D
    HIM AND HER PROJECT

    ReplyDelete
  20. AnonymousNovember 30, 2011 at 1:47 PM

    Love these looks, the blue tones are beautiful!

    ReplyDelete
  21. PollyNovember 30, 2011 at 2:13 PM

    I'll be glad to follow each other in bloglovin! Love your blog!

    Kisses.

    www.pollysboudoir.blogspot.com

    ReplyDelete
  22. j.November 30, 2011 at 2:28 PM

    just a gorgeous collection, envious of the structured cut outs and fabrics :D
    jessie x
    the weekend project.

    ReplyDelete
  23. Cazals CléliaNovember 30, 2011 at 2:49 PM

    Perfect i love, cute blog <3 i read you

    ReplyDelete
  24. Aylin at Lila MoonlightNovember 30, 2011 at 2:54 PM

    Hi Jen, thank you very mush for your nice comment. I like your blog too and we can follow eachother on bloglovin, if you decide to have GFC as well, we can follow there too. You have great style. I am your 57th follower on bloglovin : )

    ReplyDelete
  25. UnknownNovember 30, 2011 at 3:14 PM

    sorry jen but I don't have bloglovin!!! thanks for your visit!!
    keep in touch
    kiss

    ReplyDelete
  26. Nerea MagroNovember 30, 2011 at 3:22 PM

    hi! i love your blog...do you feel like a following each other? :)
    www.the-snowdrop.blogspot.com

    ReplyDelete
  27. la vie quotidienneNovember 30, 2011 at 3:49 PM

    Incredible collection...blue tones are incredible for useit.

    I follow from GFC and Bloglovin

    XOXO from Barcelona

    La Vie Quotidienne

    www.laviequo.com

    ReplyDelete
  28. Wonder WomanNovember 30, 2011 at 3:52 PM

    Beautiful. And yes, I'd love to follow each other :)

    ReplyDelete
  29. CynthiaNovember 30, 2011 at 3:57 PM

    Thank you so much for your comment! I am not in blogloving yet since I just started with my blog last week! but I'll follow you through here! please follow me back!... and I'll look for you of course when I get to blogloving ;D

    Kisses!♥

    ReplyDelete
  30. deisy webberNovember 30, 2011 at 4:03 PM

    Jen, I have blogovin, but I love your blog very nice'm always visiting ... Thanks for visiting!

    Xoxo
    Deisy

    deisywebberbags.blogspot.com

    ReplyDelete
  31. BCN Fashion stylist: Mogadore and meNovember 30, 2011 at 4:08 PM

    nice blog and i didn't know this italian brand, so good to discover it!
    following you !!
    keep in touch.

    http://mogadorexchange.blogspot.com

    ReplyDelete
  32. JiglyciousNovember 30, 2011 at 4:42 PM

    thanks for your sweet comment
    sure we can follow each other

    i'm following you on bloglovin
    hope you acan do the same

    kisses

    www.myjiglyciouslife.blogspot.com

    ReplyDelete
  33. Jenna HughesNovember 30, 2011 at 4:50 PM

    love this collection! the first thing that caught my eye was actually the stunning bold lips, i'm such a sucker for lipstick. i love the open back detailing and reserved structure that still looks young and fresh. thanks for the comment!

    http://underthefluorescents.blogspot.com/

    ReplyDelete
  34. ValeriaNovember 30, 2011 at 5:09 PM

    Wooow I love this collection!!! Thanks for comment in my blog!!! Sure we can follow each other!!! I follow you on bloglovin,please follow me back if you like my blog!! xoxo

    www.rockandfrock.com

    ReplyDelete
  35. Monse FuentesNovember 30, 2011 at 5:09 PM

    great post! you have an amazing blog.

    Thanks for visiting, i'm following you on bloglovin' )


    elblogdemonsee
    elblogdemonsee

    ReplyDelete
  36. CynthiaNovember 30, 2011 at 6:01 PM

    I followed your advice haha now I am on bloglovin' please follow me! I am already following yours♥

    ReplyDelete
  37. TRUE ZWETANovember 30, 2011 at 6:52 PM

    sweety great blog follow u at bloglovin!!! much love <3
    http://truezweta.blogspot.com/

    ReplyDelete
  38. Ayanna MichelleNovember 30, 2011 at 7:05 PM

    Love the silhouettes! So great.

    Quench Fab

    ReplyDelete
  39. Ayanna MichelleNovember 30, 2011 at 7:06 PM

    Oh yeah, following you on bloglovin' as well!

    ReplyDelete
  40. UnknownNovember 30, 2011 at 7:07 PM

    hi! thanks for your comment and yes, it would be nice to follow each other on bloglovin. I´ll do it :) i´ll follow your blog on blogger too :)
    kisses from Spain
    http://drawingsandfeelings.blogspot.com/

    ReplyDelete
  41. Ivana KlepáčováNovember 30, 2011 at 8:17 PM

    thanks for commenting! I follow you back I love your blog!!! :)

    ReplyDelete
  42. Daywear DilemmasDecember 1, 2011 at 8:32 AM

    Love this collection!

    ReplyDelete
  43. UnknownDecember 5, 2011 at 11:20 PM

    Thanks for introducing me to this brand, I'm in love with so many of the pieces!

    ReplyDelete
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